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What is Amazon Marketing Cloud?

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what is amazon marketing cloud

Amazon Marketing Cloud, or AMC for short, launched in 2021 as a secure, privacy-safe environment that allows advertisers to perform cross-platform analytics. Who is Amazon Marketing Cloud For? AMC is for advertisers seeking more transparency, flexibility and comprehension of their marketing platforms across channels. This includes Search, Display, Video and Audio. Currently, the platform is …

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Can Amazon Top Facebook and Google as a Top Digital Advertising Platform?

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As advertisers diversify their efforts onto new and existing channels, they are looking for a way to understand how they are performing across media channels. And, as privacy rules are rapidly changing – led by Apple’s iOS 14 privacy requirements – we are seeing businesses cut ad spending on some channels. One of the most …

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