Reveal Your Full Amazon Funnel
Combine Your Paid and Organic Data.
Gain a unified view of your brand’s performance across retail organic and advertising activity.
Make Better Decisions with Integrated Data
Paid ads can drive sales. But, without understanding organic lift, brand halo and the impact of Subscribe and Save, you can’t measure total ROI. XPN provides clarity by integrating your retail organic and paid ad data for smarter decision making.
Full Funnel Metrics
Optimize Your Amazon Business Across the Full Funnel - Organic and Paid
Understand customer purchase patterns
Deep dive into shopper behavior by ad type
See how ad and organic traffic translate into brand consideration
Learn how shoppers interact with your brand
Get conversion insights on upper funnel spend
Access insights into Streaming TV (STV) spend impact
Segment customer value based on Revenue Frequency Monetary (RFM) analysis
Uncover Growth Opportunities
We help you merge retail organic and ad attributed data to expose hidden growth opportunities and make more intelligent budget allocations.
Analyze organic vs. paid product detail page traffic and sales
Measure lifetime value and identify high value segments
Explore audience opportunities based on segment penetration
Create granular audience segments for smarter targeting
Dive deeper into Subscribe and Save performance to drive loyalty
Identify the most effective ad spend allocation across the funnel
The XPN Advantage
XPN's proprietary technology empowers agencies and brands to unlock shopper-level insights from Amazon Marketing Cloud (AMC). No coding, no queries, no hassle. Everything you need is ready to use and easy to explore, giving your team the power to self-serve and act fast.
Whether you’re an agency looking to scale your analytics capabilities or a brand focused on unlocking growth, XPN delivers a clear advantage: actionable insights, effortless collaboration, and technology that helps you turn data into results.
AMC Insights Drive 30% Net Savings
JLab unlocks budget and incremental growth with AMC insights to test new strategies
Challenge: JLab suspected overspending on branded keywords and aimed to boost efficiency, test new Amazon tactics, and pilot DSP.
Approach: Track paid and organic PDP traffic, uncovering insights on LTV, incrementality, and gateway PDPs. JLab leveraged the brand defense module in XPN to find the perfect balance of spend.
Solution: They shifted budgets from branded to non-branded, paused inefficient ad campaigns, and focused on high-impact PDPs. Automated bid optimizations for ongoing efficiency.
Results:
Freed up budget to explore and test upper funnel strategies.
30% Net savings on branded spend
