Use AMC to Unify 1P & Amazon Data
Integrate data and optimize ad spend.
Connect your Amazon strategies to off-Amazon conversions and lifetime value.
Reveal Cross-Channel Insights
Connect the dots to gain a comprehensive view across channels. Amazon Marketing Cloud is your privacy-safe environment where you can combine data from multiple sources. Integrate your 1P data from your CDP, CRM or just a hashed list of identifiers in AMC to create custom audiences and measure your business results across channels.
The XPN Approach
Our experts help you integrate your first-party data systems into AMC, creating a single source of truth for measurement, planning and audience creation.
Amplify your 1P data value and impact
Create custom audiences based on 1P data
Gain visibility in the customer journey across channels
Measure LTV and customer behavior across channel
Optimize Performance
Align your spend for cross-channel planning:
Quantify Amazon’s impact on off-Amazon conversions
Build value-based and lifecycle-based cohorts
Reallocate budgets by marginal value
Understand and optimize performance across Amazon and other channels
The XPN Advantage
XPN's proprietary technology empowers agencies and brands to unlock shopper-level insights from Amazon Marketing Cloud (AMC). No coding, no queries, no hassle. Everything you need is ready to use and easy to explore, giving your team the power to self-serve and act fast.
Whether you’re an agency looking to scale your analytics capabilities or a brand focused on unlocking growth, XPN delivers a clear advantage: actionable insights, effortless collaboration, and technology that helps you turn data into results.
Combining AMC + 1P Data Drives Valuable Insights
A leading home security company offering security systems on Amazon and DTC, sells security service memberships to customers via app and on their website. Membership customers’ LTV is higher compared to device-only customers and not all customers become members.
Challenge: How do we optimize for service membership subscriptions rather than device purchase to increase LTV?
Approach: Utilize XPN's tools and expertise to integrate 1P and AMC data.
Solution: By uploading their 1P CRM and sales data with AMC, they are able to:
Match their high-value customers to Amazon Segments
Create custom audiences for bid-boosting and DSP targeting.
