We are thrilled to announce a partnership between XPN and Skai. This collaboration brings together the innovative power of Skai’s omnichannel advertising management platform and the cutting-edge advertising analytics of XPN, powered by the Amazon Marketing Cloud. This synergistic alliance is designed to integrate the finest ad tech tools available, providing brands with the ability to delve into nuanced advertising analytics that will directly inform and enhance their ad management strategies and tactics.

About Skai

Skai is an omnichannel advertising platform that is unique in enabling brands and agencies to run data-driven programs across walled garden media, including commerce, paid search, and paid social. Skai empowers both media leaders and activation teams to drive impactful results with AI-powered decisioning, activation and optimization capabilities. It's the only full-funnel, multi-publisher retail media solution for scaling and managing advertising from a single platform.

About XPN

Since its inception in 2021, XPN has been diligently working on developing a solution that leverages data derived from Amazon's Marketing Cloud (AMC). This solution is designed to provide advertisers with comprehensive insights into the customer journey, mapping out sales patterns and profitability. By developing key metrics such as multi-touch ROAS, Customer Lifetime Value, Customer Acquisition Costs, and a budget optimizer, XPN's solution transcends the standard metrics reported through Amazon's APIs and consoles, offering a more in-depth understanding of advertising performance.

Better Together

When utilized in tandem, the solutions offered by XPN and Skai will equip advertisers with robust insights and the necessary tools to act on these insights effectively. Advertisers can create custom audiences for DSP, optimize ad spend, and gain a comprehensive understanding of which audiences contribute to new customer acquisition, or foster customer loyalty. Furthermore, they can gain insight into purchasing behavior, such as what your customer purchases after their initial purchase, the frequency of their purchases, and which marketing sequences best accomplish your business goals. And through the end of 2024, advertisers can use the non-ad-attributed conversion signals and audience segment information from Amazon Insights (normally an AMC first-party paid feature) to amplify their custom audience use cases further -- for free.

Getting Results

In a joint case study published with Amazon Ads, consumer electronics brand JLab used the Skai and XPN platforms to reduce wasted ad spend by 30% which freed up valuable budget dollars to spend on new ad strategies. This was done with XPN’s proprietary Brand Defense Budget Optimizer which enabled them to lower bids on their top 7 spending keywords by 50% without impacting overall sales. XPN’s Brand Defense Optimizer is used to find the right balance between organic and paid ad placements to ensure that brands are not overspending on branded keywords and brand defense. 

In addition to tools like the Brand Defense Budget Optimizer, XPN has several unique features that set it apart from other AMC solutions. XPN’s proprietary data processing systems allow users to generate dynamic reports without updating and refreshing AMC queries. Users can label campaigns, keywords, and products with custom labels to pull data points by strategy or product category. Additionally, XPN continues to develop unique data points to provide a more complete customer story. These features combined with Skai’s AI-powered solutions for rules-based optimization, automated bid management, ad creative analysis, and audience management that leverages insights from AMC, Amazon DSP, and Amazon Sponsored Ads in one unified platform make the Skai / XPN solution one of a kind in the market. 

To discover more about Skai + XPN solutions and how they can revolutionize your advertising strategy, feel free to contact us at contact@skai.io or hello@xpn.ai. We look forward to helping your brand reach new heights in advertising efficiency and effectiveness.